Design

Objective

Create a professional, user-friendly, and informative e-commerce website that enables business of all sizes to easily design, customize, and order quality 3D printed promotional products to aid in the development of their brand identity.

Professional

The website will have a professional aesthetic, with an interesting but conservative color palette. The site will feature a simple responsive design for easy navigation across desktop, tablet and mobile devices. It will highlight 3D printed templates that are tailored to business professionals, such as laptop and phone stands.

User-Friendly

The website will have a user-friendly responsive design, with primary mobile navigation toggled via hamburger menu. Tablet and desktop media-queries will show main navigation pages at the top of the screen in a horizontal layout. Product templates are displayed via card layout. Calls to action (obtaining a quote or completing a purchase) are easily visible by using a uniquely bold color. Secondary navigation is featured in the footer, containing links to social media sites, legal documents, and ‘about us’ page.

Customization

Customization is offered by a ‘quotation’ page that allows perspective clients to provide details on a 3D printed promotion of their own design – including an option to link to brand specific resources (logos, color guides, etc.) and the option to reference existing template items available in the store.

Ordering

Ordering can be completed by the user-friendly cart-shopping interface. Each individual item can be viewed in the shop, and filters can be applied for popular items, pricing, rating, and new additions. From there, a user can select the item to add to their cart. Following that, they can continue shopping, or view their cart. From there, they can proceed to check out/purchase those items. Items can be added or removed to mimic a brick and mortar shopping experience.

Audience

Small and large business professionals or marketing teams interested in bespoke ideas for brand promotion.

Business Goals

Offer a valuable service for business to leverage the benefits of 3D printing for their promotional needs.